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Post Tagged with: "strategy and tactics"

Bridging the Gap between Ends and Means: The Role of Strategy—Part 1

Bridging the Gap between Ends and Means: The Role of Strategy—Part 1

My next two columns present a paper that addresses the subject of strategy from different perspectives. The paper is one of several occasional papers I prepared while head of strategic planning and management services at Educational Testing Service. It examines various definitions and meanings of the term strategy and related terms (e.g., policy, tactics, ends and means). Its purpose was and is to clarify and make those terms more useful.