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Post Tagged with: "data focus"

Learning + Marketing + Engagement = Business Impact

Learning + Marketing + Engagement = Business Impact

: In the course of our work as performance consultants and learning professionals, we are always looking to show business impact, either return on investment or return on expectations. Engagement surveys provide a great source of data to understand where to focus. A 2012 engagement survey provided the Enterprise Learning Team at the Hershey Company with the opportunity to scrutinize such data. The survey revealed that only a slight majority of employees thought they were offered the training and development opportunities they needed. The leadership team wanted to push that number higher. A 5% point favorability increase on two questions was the goal, and thus the Growing Careers@Hershey project was launched.