David Maxfield2 081308 jpgFor more than 20 years, David Maxfield has led high-leverage research initiatives that uncover causes of and solutions to managerial, cultural, and operational inefficiencies that directly affect the bottom line. David’s career began with his doctoral work in psychology at Stanford University. Since then, his impact on organizational performance has been wide-reaching as he’s helped clients such as General Mills, Harvard Medical School, Pizza Hut, and Spectrum Health increase organizational effectiveness and become measurably more vital.

Bestselling Author and Award-Winning Teacher
David is the coauthor of two New York Times bestsellers, Change Anything: The New Science of Personal Success and Influencer: The Power to Change Anything. A respected academic, David has taught at Stanford University and the Marriott School of Management at Brigham Young University. David is the recipient of the Motorola University’s Distinguished Teaching Award and Stanford University’s Dean’s Award for Innovative Industrial Education.

Cutting-Edge Researcher
Currently, David is the vice president of research at VitalSmarts, an innovative corporate training company that teaches skills which deliver significant improvements to the results companies care about most. In the past thirty years, VitalSmarts has helped thousands of organizations, including more than 300 of the Fortune 500, realize widespread and lasting results through its award-winning training programs. Named the 2008 Business of the Year by the Association of Learning Providers, VitalSmarts has also been ranked eight times by Inc. magazine as one of the fastest growing companies in America and has trained more than 800,000 people worldwide. As vice president of research, David has led a series of research projects on a variety of subjects including the role crucial conversations play in the healthcare industry, and how the ongoing failure rate within enterprise projects is consistently linked to the avoidance of a few key crucial conversations. David has also led research projects about diversity, leadership, and influence.

Keynote Speaker: April 16
With an unrivaled ability to connect to his audience through engaging stories and captivating examples, David brings concepts to life—motivating listeners to put their newly-found skills and knowledge to immediate use.