By Judith Hale

Judith A. Hale, CPT, PhD, and IBSTPI Fellow, is a successful human performance technology (HPT) consultant to both public and private sectors and has been an active member of ISPI for more than 25 years. Her clients include ABB, Abbott, Allstate Insurance, American Family Insurance, Baxter, Caterpillar, ComEd, Johnson Controls, McDonalds, Metler-Toledo, Taiwan’s Research Institute, Walgreens, Washington Airport Authority, and many more. Her services include consultation on implementation strategies, certification, evaluation, and strategic planning. She has developed job-specific certifications used in over 100 countries. She has dedicated her career to helping management develop effective and practical ways to improve individual and organizational performance. She is known for making sense out of confusion and helping others stay focused on what matters. She is able to explain complex ideas so people understand their relevance and has developed practical tools so people can apply them. She has published six books related to HPT, including the best-selling The Performance Consultant’s Fieldbook, 2nd edition (2007). Judy was a contributing author to the ISPI Handbook of Performance Technology, 3rd edition (2006) and the Handbooks on Evaluation and Interventions (2009). She is a recipient of ISPI’s Gilbert and Lifetime Member awards and earned her PhD from Purdue.

How long have you been a member of ISPI and what chapter are you a part of?
I have been with the Chicago Chapter of ISPI for 25+ years, all of which have been full of great memories and meeting many wonderful people.

How long have you been a member of ISPI, and what chapter are you a part of?
I have been with the Chicago Chapter of ISPI for 25+ years, all of which have been full of great memories and meeting many wonderful people.

Why did you choose to become a member of ISPI? What do you think sets ISPI apart from other organizations?
I joined the local Chapter, but it was unfortunately not a good first experience. Decided to give it another shot the following month, and I’ve never left. ISPI has a robust community of practice. Even after 25 years, I enjoy learning about the many industries and venues that apply our technology.

How would you explain HPT to someone unfamiliar with the term or concept?
It is rather simple, if you think about it for a moment. I can most accurately sum it up by saying:
HPT is a discipline that produces measurable improvements at many levels. These improvements are measured in settings across the board from society, to the marketplace, inside the workplace, outside the workplace, and with people.

How did you get into the performance improvement field?
I sent letters to at least seven companies posing my services and talents, I heard back from C5, and they hired me for a performance improvement position.

What was your first performance improvement related job?
My first performance improvement job was building and developing job tools specifically for a roofing company. The tools allowed a salesperson to accurately quote the cost for roofing a house without ever having to climb a ladder and step foot on a roof. It made a dangerous job all the more safe.

What is your favorite performance improvement related project and why?
My favorite and most satisfying project was certifying public guardians. Their work is very valuable on many of levels.

Which college(s) did you attend and which program(s)?
My most notable and relevant was attending Purdue (West Lafayette, Indiana) where I acquired my PhD in Instructional Computing.

Is there any advice you would give to a student or recently graduated student?
I advise students to learn the principles and to remember the models are tools. Learn the models and tools as best as you can, as not to confuse them with principles.

What company are you currently associated with and what is your title?
I am the owner of Hale Associates and the Institute for Performance Improvement.

What is on your performance improvement bookshelf?
I couldn’t possibly name them all; however, I recently thinned out my collection and gave nearly 600 books to a university. I couldn’t part with them all, so I still own over 100.

List one hobby or passion.
I spend a lot of free time in my flower garden.