By Brian Gresham
Social Media – An interactive web and mobile-based platform utilizing applications (apps) used to open interactive dialogue that is an aspect of Web 2.0.

Web 2.0 – The second generation of the World Wide Web in which content is user-generated and dynamic, and software is offered that mimics desktop programs. Web 2.0 encourages collaboration and communication between users ( Some examples include social media sites, blogs, video sharing sites, web-based applications, and wikis.

Social media is not just for kids anymore. It is used throughout our personal and professional world to generate traffic, interest, and business to companies, products, and people. Tweeting, posting, and blogging … social media and Web 2.0 are new media that drive the world. You cannot turn the corner without this new form of media blasted all over advertising on anything that has space–from business cards to billboards. It has changed and will continue to change the flow of information, and it will reshape the world of communication as we know it from here on out.

ISPI has been expanding its use of social media and Web 2.0 resources for a few years and is becoming more active in using them to promote ISPI and its many expanding facets to the improvement performance community. These new media have played an intricate part in developing the growth of the Society to a new audience. Blasting information out to readers, developing interest in PerformanceXpress (PX), and sharing conference updates in Toronto have been big steps ISPI has recently taken. These information blasts have proven to increase traffic to the and sites every month–the proof is in the analytics.

Understanding why these forms of interaction are so important is a multilevel equation. First, these forms of media deliver ISPI information to viewers in ways that are not possible with just classic marketing and word of mouth. That is the main reason they are so important. At the next level, not all social media and Web 2.0 are considered the same or equal; there are different forms of interaction, posting, tweeting, blogging, and more. The big three forms are Facebook, Twitter, and LinkedIn.

This year at THE Conference, ISPI staff and volunteers posted as much as we could about the events to keep everyone up to date on the schedule and any changes. This helped drive traffic to Facebook and Twitter, gaining followers, enabling interactive dialogue, and developing interest in ISPI.

Facebook traffic this year alone has increased 200% and is receiving more followers (“Likes”). It is generating great attention and traffic directed back to,, and

Twitter produced the same results. Currently we have just under 2,000 followers and follow-ship has increased over 100% in activity since the beginning of January. There is an average increase in micro blogging (140 characters or less) of three to eight tweets a day.

LinkedIn, our largest professional network, currently has 3,600 members, which is an increase of 500 members since the beginning of the year. It has great topics that develop dialogue and is a great resource to find out what is trending in the performance improvement community.

Google+ is a newer platform of social media ISPI has recently started developing, and in the past few weeks it is already showing positive growth. has increased interest and readership as well via social media promotion.. Readership is up by 20% from the beginning of the year, and a solid amount of that increase is a direct result of Facebook, LinkedIn, and Twitter.

Collaborate, ISPI’s new interactive (Web 2.0) space that moves beyond blogging, is an interactive resource to develop an individual’s profile, blog, and digital presence. It is great for self-promotion and for contribution to a larger cause–developing awareness of ISPI.

Social media has increased traffic and interest in ISPI and will continue to do so. ISPI’s digital presence is becoming stronger and making itself more known and will continue only with the help of followers like you becoming involved in the network. Social media and Web 2.0 are taking ISPI places that were not possible before. We hope you choose to follow and promote this awesome network.
ISPI has chosen a few to help keep the network, community, and members connected:
Facebook || Twitter || LinkedIn || YouTube || Google+ || PerformanceXpress || Collaborate

Source’s 21st Century Lexicon. Retrieved May 23, 2012, from 2.0.