Winston Churchill valued metrics, “However beautiful the strategy, you should occasionally look at results.” Most performance professionals see it the same way. Evaluation is good. Analysis is essential. Evidence points the way. But practice does not reflect these sentiments. As you know, overwhelmingly we measure reactions–not results.

Is this still true today? Is it possible things are different now, that new technologies now enable more questions, more answers, and more evidence-based decisions?

Dr. Allison Rossett and Dr. Jim Marshall, from San Diego State University, are conducting a survey of current evaluation practices and constraints. They will share their findings in future articles and presentations.

Please go to to participate. Your responses are anonymous–and very much appreciated. Participation will not take more than 10 minutes.