PerformanceXpress
International
Society of Performance Improvement Newsletter
October 2005
Human Performance Technology: Focus on Innovation or Correction?
by Donald T. Tosti, CPT, PhD
There are several ways we can view
improvement in any situation. One way is that which is exemplified in quality
efforts. This approach focuses on reducing variation and, therefore, searches
for the root cause of the variation and corrects it. Such a “mind
set” is a logical development since quality grew out of industrial quality
inspection. Inspectors look for defects and errors. So those who use quality
improvement methods strive to reduce or eliminate as much error as possible.
They can be seen in the current, most popular quantity method called Six Sigma.
The name refers to the goal of reducing variance to one part in a million.
A second approach, which is often termed an engineering approach,
characterized much of the early development in the field of Human Performance
Technology (HPT). Our field has its origins in the psychological learning and
performance laboratories. There the focus was on determining what facilitated
or inhibited performance. Rather than focusing at what reduced variance in
behavior these researchers were more concerned with what could be controlled
to shape it in a desired direction. When these people left their laboratories,
they were more inclined to take an engineering approach to finding ways to
achieve their objective.
Both are legitimate, but each starts with different assumptions
and, therefore, often leads to different outcomes. They also use somewhat different
processes, although there is a great deal of overlap between the two.
Michael Liebman (2005) describes what this difference is: “Unlike
those who tend to approach problems from a ‘bottom-up’ perspective
by collecting data and seeking patterns, engineers take a ‘top-down’ approach,
probing a specific system for clues, taking it apart and considering how each
component can be handled in a tailored solution.”
Henry Petroski (2005) says, “Engineering is more akin to
writing or painting, and that it is a creative endeavor that begins in the
mind’s eye and proceeds into new frontiers of thought and action, where
it does not so much find as make new things.”
The biggest difference is that engineering improvement focuses
on means and enabling it, and quality improvement focuses on cause and
eliminating it.
Engineering solves problems more through analysis and design than
through troubleshooting and repair, although both are accepted as legitimate
processes.
Over the years, some feel regrettably so, HPT has tended to drift
more toward a quality or correction approach than the engineering or innovation
approach to problem solving it used in its formative years.
My concern and those of others in the field (Wittkuhn, 2004) is
that a linear focus on cause is incompatible with taking a true systems
approach. Systems logic views everything as interdependent. Hence, there is
any number of alternative ways to produce a given result. A range of “solutions” is
possible, not just one that addresses a “root cause” issue.
An engineering perspective treats the organization as a system
or a set of subsystems that has been acted on differentially by many elements
that influence its state at critical points over time. Our job as HPT analysts,
then, is to identify the various critical points to determine which can be
controlled to produce the desired improvement. The requirement is to select
from a number of possible interventions that would be most cost-effective given
the resource requirements. There is almost never one solution, although there
may be one best solution.
Quality is popular. It promises managers cost reductions and greater
efficiency. Because it sells so well, the tendency within our field is to allow
ourselves to be solely defined as “fixers” rather than “innovators.”
We have learned much from the quality field, but it threatens to
limit our perspective to repair and correction as our main problem-solving
focus.
If we also focus on innovation and the power of using HPT engineering
methods in addressing performance issues, we can open new opportunities that
just being gap fixers never would provide. It also can position us at
a more strategic level in the organization since innovative solutions are more
likely to impact revenue and competitive issues.
Through a wide range of present and yet-to-be-determined innovations,
we can help individuals and organizations do a better job of creating value
for all those who are their stakeholders. We are only at the threshold. The
real promise of Human Performance Technology and its benefits is unlimited.
References
Liebman, M. (2005, July-August). An engineering approach to translation medicine. American Scientist, 296-298.
Petroski, H. (2005, July-August). Technology and the humanities. American
Scientist, 304-307.
Wittkuhn, K. (2004). Models, systemic thinking and unpredictability
in consulting. Performance Improvement, 43(6), 17-19.
Donald T. Tosti, CPT, PhD, is the managing partner of Vanguard
Consulting, which specializes in the alignment of organizational processes
and people with the stated strategy of the organization. He is an expert
in organizational systems and his pioneering work on contingency management
began in the 1960s. As the principle investigator for the multimedia leadership-management
course conducted at the U.S. Naval Academy, Don adapted the methods of performance
analysis to the study of leadership and management behavior. His subsequent
work on modifying behavioral norms and leadership has demonstrated the power
of human performance technology in organizations such as British Airways
and General Motors. Don may be reached at Change111@aol.com.
Trendspotters:
Future Watch Update, Featuring Guy W. Wallace, CPT
by
Carol Haig, CPT and Roger Addison, CPT, EdD
This month we had
the pleasure of talking with Guy W. Wallace,
CPT. Guy is the president of EPPIC,
a consulting firm that works on the human side of enterprise
process performance improvement to help clients leverage
their master performers to achieve peak performance
for significant ROI and value added. Guy has served
many Fortune 500 firms as a performance improvement
consultant since 1982, and is a past president of ISPI.
He may be reached at guy.wallace@eppic.biz.
To continue with TrendSpotters’ recent
focus on process improvement in organizations, Guy observes
that many of his client organizations are engaged, or
soon will be, in a seismic shift from addressing one-dimensional
performance improvement opportunities at the individual
level to developing integrated initiatives that systemically
address aspects of cross-functional performance at the
process level.
Top Three Predictions
With this major change in mind, Guy shares his predictions for the next two
to three years.
First, organizations will increasingly
transition from an individual focus to a process
focus as businesses globally experience productivity
efficiencies gained from the systems approach.
Second, many organizations will either
begin to collaborate with, or actually merge with,
other organizations that promote or practice LEAN and
Six Sigma methodologies because of the results
they make possible. LEAN methods primarily streamline
processes, and Six Sigma reduces variation of both
products and processes.
Third, Return-On-Investment (ROI) emphasis
will shift from individual interventions to integrated
solutions for a more realistic measure of efforts
and results.
Why These Predictions
Both LEAN and Six Sigma are data-oriented methodologies that a growing number
of organizational leaders have come to value for the quantitative descriptions
they provide of both how and how well processes are performing. Many organizations
have adopted both methodologies to streamline existing critical processes
to enable them to achieve statistical control.
As LEAN and Six Sigma implementation efforts
progress, performance improvement functions will be challenged
to better integrate their processes for delivering their
products and services with the adopted LEAN
and Six Sigma efforts of their organizations, to leverage
common planning, analysis, and macro-design efforts.
With all the valuable data, insight, and
direction Six Sigma and LEAN can provide, neither methodology,
in Guy’s view, adequately addresses the human variable
within process improvement, as does Human Performance
Technology (HPT). This presents an important opportunity
for performance improvement professionals to add value
by
partnering with the folks from Six Sigma and LEAN to
ensure that the people component is addressed in improvement
initiatives so that they will be successful.
How Organizations Will Be Different
With leaderships’ heightened awareness of the importance of a process
orientation in managing and improving their organizations’ performance,
it is likely that they will select Six Sigma, LEAN, or both as a key component
of the improvement methodologies they adopt.
This growing focus on LEAN and Six Sigma
will increase the number of functions and people engaged
in performance improvement. Currently, there is frequently
a lack of collaboration in the planning and pursuit of
performance improvement objectives. To optimally serve
both their internal and external stakeholders and achieve
economies of scale, these people will have to increase
their upfront collaborative efforts.
The savvy HPTer will anticipate opportunities
such as these and will seek out opportunities for participation
in Six Sigma or LEAN project pilots and begin to learn
their specific terminologies. They will read related
books and articles and otherwise become familiar with
the specifics of the chosen methodologies.
Regardless of the specifics of the approach
selected, it will probably become the HPTers’ responsibility
to learn the new tools and techniques and adapt their work
to the new approach, versus the other way around. For
example, future projects may be framed with a DMAIC (Define-Measure-Analyze-Improve-Control)
model rather than the familiar ISD-oriented ADDIE (Analysis-Design-Development-Implementation-Evaluation)
model. Both are intended to get things done in an orderly,
systematic fashion, and both work.
As HPTers partner with their LEAN or Six
Sigma teams, there will be ample opportunity to position
and sell the value-added of HPT’s human performance
emphasis. Commonalities such as taking a systems view,
use of data and measured results, and identifying duplications
and overlaps in processes will enable practitioners from
the various improvement disciplines to find enough common
ground, despite the uncommon languages, to work together
for success.
If taking an integrated approach is the path
to an integrated solution, performance improvement practitioners
should be able to partner successfully with Six Sigma
or LEAN practitioners to combine their methods, models,
tools, and techniques for optimum performance improvement
and organizational growth.
Implications for Guy’s Work
at EPPIC
As an external consultant, Guy is constantly challenged to learn about his
clients’ improvement efforts related to LEAN and Six Sigma. Many have
been actively implementing Six Sigma or LEAN for some time, and Guy has worked
to adapt EPPIC’s HPT and ISD methods to integrate more easily with
these other methods.
For example, Six Sigma includes analysis
methods and tools that are used during performance improvement
projects. Rather than duplicating efforts, EPPIC methods
adapt to how the project will be conducted using Six
Sigma. Guy then uses the Six Sigma data and plans for
ways to obtain the “other data” needed for
his HPT and ISD efforts, without devaluing or dismissing
the data from Six Sigma.
Regardless of his client’s chosen methodology,
Guy is continually required to demonstrate the flexibility,
adaptability, and the added value of EPPIC’s methods
for addressing the human component in process design
and improvement.
Advice to New HPTers
Guy points out that it is not possible for any one of us to specialize in
and master all of the disciplines under the HPT umbrella. However, the
well-rounded practitioner should be able to converse intelligently with
specialists from many different areas and establish partnerships to further
the success of projects and initiatives in his or her organizations.
One of ISPI’s goals is to provide a
vehicle for specialists in a given area to come together
to accomplish their goals and to learn about related
HPT disciplines so that we can keep pace with changing
professional needs. Five of the seven new Professional
Communities (ProComms) were established to meet the
needs of practitioners from these specialty areas, and
the other two overlap them all from both a research perspective
and an integrated applications perspective.
Guy encourages all of our readers to investigate
the ProComms and participate in those appropriate to
furthering their professional development.
Corporate
Buy-in Matters! Committed Action by the Client, an Essential Ingredient in Successful
Change Efforts
by Elena F. Galbraith, CPT
In the August
2005 issue of PerformanceXpress, ISPI Director Captain Matt Peters
talked about the frustrations of implementing performance improvement projects
and the importance of sponsor and stakeholder involvement at the onset a
project. I appreciate the sound advice he gave and want to challenge us to
go a little deeper.
In sales, it’s all about collecting yeses. The more yeses
you collect during the sales process, the greater likelihood you will win the
sale. The same holds true in selling human performance solutions; the more
involved and educated our clients are—the greater skin in the game—the
greater likelihood the changes made will produce positive returns for the business.
Fundamental Premise

Getting Corporate Commitment
Positive change over time must be managed and owned by the people closest to
the work. This sense of ownership is vital to realizing the potential value
a proposed solution can bring to the business and to the individual. I say
individual because, in the end, each individual must embrace the new way—whether
a new process or new practice. As I see it, the two essential components
are involvement and education. Let’s break each one down.
Involvement—Collecting the Yeses
- At the onset, client and key stakeholders articulate the business
case for change (i.e., what is the current pain to the business and to them
personally?). In addition, they explain the value of the change to the business
and to them personally.
- Client participates in the performance analysis process—data
gathering, data analysis (the more involvement the better).
- Clients co-derive and recommend cost-effective solutions
that will resonate within the organization’s culture to bridge the
gap between actual and desired performance.
- At this point in the project, front-line managers and
employees must have a voice. There is a big difference between
commitment and compliance; and if managers and employees are not brought
on board at this stage of the game, compliance is the likely outcome.
- Client assigns an internal resource to manage the overall
change process—design, build, implement, and measure. This commitment
requires investment by the organization in terms of time, money, and human
capital.
- The resounding cry for involvement by managers and employees
is echoed here and cannot be understated.
- The solution implemented becomes “static” in
a dynamic work environment unless managed.
Education—HPT Fundamentals
- At the project onset, during the kickoff or alignment meeting,
start teaching clients to fish. Make a convincing case for using the accomplishment-based
approach to realizing business impact.
- Participation by the client and others in the organization
throughout the project will begin the transfer process of HPT principles.
- Include a formal educational component as part of the solution
set that teaches HPT fundamentals and exposes the human performance system
as proactive levers the organization can pull to manage the change process.
In synopsis, involve the client early, look for opportunities
to transfer ownership of the solution, and give what you know away!
Elena Galbraith, CPT, is Vice President, Performance Improvement
for Exemplary Performance, LLC [EP], based in Annapolis, Maryland. She heads
up EP’s western region office in Washington state. With over 20 years
experience in the human performance business, Elena has been a practitioner
in the field of human performance improvement since the early 1990s. Her
passion is to evangelize the value of human performance improvement as a
core business strategy and assist organizations institute these principles
into daily business practice to move the organization from potential to results.
Elena may be reached at elena@exemplaryperformance.com.
CPT@Work
by Brian Desautels, CPT
This article series is designed to
increase the visibility of the workplace impact that CPTs are making. These
collected stories are meant to provide a showcase that you may share with your
clients.
Performance Issue
The problem was a situation where relationships within a team and the senior
management of a major department of local government appeared “to have
irretrievably broken down.” The initial brief was to restore working
relationships and avert a possible claim being made against the County Borough
Council at an Industrial Tribunal for effectively dismissing them by making
it impossible to carry out their job, which is known as constructive dismissal.
This County Borough Council was in the midst of a major restructuring
program with cost savings as one of the key criteria. The existing structure
was based on two central departments and seven service departments with an
overall total of 7,000 employees.
The situation, intensified by the general unrest caused by the
impending changes and perceived reduction in service levels within one of the
service departments, had deteriorated to such an extent that an emotional outburst
from the senior manager directed at a team member resulted in a formal complaint
of bullying and harassment being registered. The outcome was the suspension
of the senior manager with a potential Industrial Tribunal pending. The impact
on lost productivity and low morale within the department was dramatic!
Performance Analysis
The first vital step was to determine the underlying causes of this incident
prior to designing the most effective interventions. It was proposed that
a staged approach following HPT standards and CPT principles would lead to
the best solution:
- Specification and confirmation of the range of existing performance
issues
- A systematic, comprehensive, and objective view of the conflict
impasse being experienced
- Partnering relationship established within the County Borough
Council
- Identification and confirmation of root causes
- Identification of appropriate CPT applications with design
and development of interventions to address the core issues
- Ensuring an effective solution with measurable results within
the parameters of an ongoing re-structuring program
Research Phase
Stage 1: One-to-One Sessions
Audience:
- Senior manager
- Team member involved in the actual recorded incident
- Departmental and deputy departmental managers
Purpose: Gather employees’ perceptions of:
- Recent events
- Involvement in the work processes and concerns about the
future
- Actions that might resolve the conflict
- Restoring severed relationships and focusing on better ways
of working together in the future
Research findings:
- Phase 1 of the restructuring had already commenced
- No further recruitment was allowed, which required services
to be supplied without a key functional role being filled, causing excessive
workloads
- Assigned administration and secretarial support had been
changed to a pool of shared resources
- Shared resources caused operational problems
- Incident that resulted in the suspension of the senior manager
was caused by lack of resources, frustration in lack of consultation, and
the resulting breakdown in communication
Stage 2: Review of Research
The uncovered problem was fundamentally that the work environment,
including processes and resources, was not supportive of enabling performers
to achieve the desired results in an environment where the “goal posts” kept
changing.
Key focus was on actions to the following questions:
- What accomplishments are you trying to achieve?
- What resources and processes need to be in place to reach
these objectives?
- What roles and responsibilities and decision-making parameters
are in place?
- What interactions internally and externally take place?
- How were people responding to the challenges of their changing
environment?
All action steps would be identified, as a team, through a facilitated “Team
Away Day” meeting to explore key areas:
- The way work was organized
- The way people interacted with each other
Stage 3: Team Away Day
The agenda for the day was developed from data of the current work
processes and performance environment of the accused performer and the team
(i.e., expectations, resources or tools, feedback and consequences, relationships
and inter-dependencies). Specific areas discussed on the Team Away Day included:
- Collective and objective graphic view of the “what
is” of the interdependent work processes in the focus department. A
process map was drawn up of the services currently provided by the department
- Impacted roles and responsibilities
- Focus on specialized team functions
The team spilt into sub-teams:
- Customer Information: handling all incoming Trading Standards
issues
- Licensing: granting and issuing licenses for taxes,
alcohol sales, entertainment premises, etc.
- Trading Standards Officers, Retail and Food Premises: ensuring
compliance with hygiene and food labeling requirements
- Trading Standards Officers: handling all other key trading
activities within the community
- Prosecution: Preparation of records and investigation results
Degrees of Change Exercise
Each sub-team worked together to clearly define what services were currently
provided under the headings of:
- Mandatory: current legislation requirements
- Service-level agreements with external customers
- Ethical obligations to the community as a whole
- Historical: services supplied due to established custom and
practice
- New ideas for improvements
Risk analysis, a comparison between:
- Benefits of continuing each service
- Risks involved in reducing or discontinuing each service
Cross-Awareness: Each sub-team visited each other’s area
to expand their awareness of current issues and challenges.
Presentations were made at the end of the Team Away Day to the
departmental manager and deputy departmental manager.
Stage 4: The “Way Forward” Plan
Key issues identified:
- Misunderstanding regarding the financial workings and
mandatory legal responsibilities of the trading standards department:
- Revenue source for the issuing of licenses was about
to be transferred to another department. This would mean the trading
standards department would then only be viewed as a cost to the organization
- Costing for legal representation was outside of the
cost control of the trading standards department
- Legal implications surrounding the decisions not being
fully appreciated
- Premises for the storage of confidential records under the
Data Protection Act would need to be provided to avoid contravening the legal
requirements
Performance Solution
The client has confirmed that the following results have been achieved:
- Removing conflict through a full appreciation of each other’s
intent and contribution to the department’s provision of services to
the community
- Reviewing current ways of working allowing an evaluation of
current roles and responsibilities
- Evaluation of ideas for new ways of working together
- Submission of a well-thought-out and constructive proposal
identifying methods and areas for change
- Focus achieved on moving the department forward to face the
need for change within working practices
Organizational Results
- Avoided an Industrial Tribunal, thereby avoiding:
- Indirect costs: Preparation time of HR, witnesses, senior
management
- Direct settlement costs estimated at £100,000, if successful
- Retention of key skills and expertise of those within the
department who may have left due to an uncomfortable and de-motivating work
environment
- Established an ongoing format for reviewing the impact of
organizational change
About the CPT: Christine Marsh, CPT, is a principal at Prime
Objectives. She may be reached at CMarsh@primeobjectives.com.
To submit a CPT story, contact Brian Desautels at briandes@jb2dPerformance.com.
Brian Desautels, CPT, is a past ISPI Board Director and Society
Treasurer, 2000 ISPI Conference Chair, and co-founder of the Seattle chapter
of ISPI. He is a former Sr. HR Manager for Microsoft Corporation and is currently
the Managing Partner of JB2D Performance, a Seattle-based consulting
firm which applies performance technology strategies to human resource management.
From
the Board:
Working Behind the Scenes for ISPI Membership
by
Marilyn Spatz, CPT, ISPI Director
Committee emails, conference calls, proposals,
budget requests, reports, and numerous other activities are happening behind
the scenes of the International Society for Performance Improvement (ISPI).
Global emails travel between committee members, ISPI Board members, and ISPI
staff. Do you know anyone who has volunteered to be on a committee? Do you
know that there are dozens of opportunities to volunteer your time and professional
skills to better our Society?
Curious? I went to the ISPI website at www.ispi.org to
see if I could find out the names of standing committees. With a click on “About
ISPI & Membership” in the left navigation bar, I found another link
to “Committees.” Wow! I found the names of 11 standing committees
and their respective chairperson(s). Each committee has a charter that explains
its purpose, goals, and an idea about their value to you, the ISPI member
and prospective member. These committees have short-term subcommittees that
review conference proposals, award applications, research grant proposals,
and numerous other tasks. Get acquainted with a committee by emailing the chairperson
and indicating your interest. Committee chairpersons recruit throughout the
year for new committee members, who will take responsibility in April 2006.
The fall spotlight is on the Nominations Committee. Committee members
follow a very systematic process to review nominee applications against the
position criteria. The committee charter is:
To seek qualified candidates for the Society’s elected
offices, involving as many members as possible in the process. The Committee
will consider the largest possible number of qualified candidates, and will
evaluate their qualifications.
Tough work? Yes. In addition to reviewing applications and evaluating
each nominee’s experience and skills against the criteria, there are
phone calls to references, conference calls, and reports to write. The slate
of candidates that the ISPI membership will vote on in January is a result
of hours of volunteer time between September and November of this year.
Thank you to the Nominations Committee for their dedication and
time to present a slate of qualified candidates that can lead our Society.
In summary, I want to thank and praise every ISPI member who has
worked on a committee, subcommittee, or task force. My fellow ISPI Board members
and I appreciate your dedication to continuing the rich tradition of volunteering
to achieve business and organizational goals for our strong professional community
in ISPI. We have a long history of dedicated volunteers who keep the Society
looking to the future, achieving annual goals, and supporting the administrative
structure that allows vision and growth.
Implementation: Assuring Adoption
by Judith
A. Hale, CPT, PhD
The ADDIE (analysis, design,
develop, implement, and evaluate) model has been around a long time;
however, not a lot of attention has been given to the implementation
phase. Usually, when people talk about implementation they mean the initial
launch or the subsequent offerings of an instructional event after the
pilot, not the adoption of the behaviors required to fulfill the promise
of the intervention. What does it mean to fully implement
something whether that is a new technology or a way of doing business?
Implementation is the institutionalization of new behaviors.
Most interventions require a new set of behaviors to reap the long-term
benefits. For example, following a new work process, using a new technology,
giving people constructive feedback, engaging customers in a different
way, documenting work differently, all depend on new behaviors. You can
increase the odds of institutionalizing new behaviors when you take a
multi-faceted approach that includes governance, attention, measurement,
and self-determination (see Figure 1). Each aspect increases the odds
that ownership, adoption, and control shift to the client and not remain
with the learning and performance improvement function.

Figure 1. Implementation Model.
- Governance is about the creation of a leadership structure
that legitimizes the intervention, communicates the purpose of the
intervention, provides a platform to resolve issues, and clarifies
the roles and responsibilities of the people who must adopt or support
the adoption of the new behaviors. Organizations frequently create
steering committees to oversee the design and development phases, but
not the implementation.
- Measurement is about tracking and reporting changes
in the leading and lagging indicators of success to the people whose
behavior must change and their internal customers and leadership. Measuring
and reporting needs to continue long enough to assure the new behaviors
are reinforced and become ingrained. Measurement also lets you know
if an intervention is living up to expectations and, if not, that the
cause is not due to the failure to adopt the required behaviors.
- Attention is about keeping the goals and status of
the intervention on management’s agenda for an extended period
of time. Managers come and go and their replacements and those who
stay frequently direct their attention to new things. As a result,
attention is diverted away from previous commitments. Lack of attention
is interpreted as lack of interest and can foster either passive aggressive
behaviors or legitimize abandonment of the intervention.
- Self regulation is about the creation of tools and
standards so people know what behaviors are required and can monitor
their rate of adoption. Ownership and control of the intervention must
rest with the people whose behavior must change and who will reap the
benefits of the intervention. Having tools and standards also improves
the odds that people know how to judge the adequacy and sufficiency
of their adoption of new behaviors. They eliminate the need for Learning
and Performance policing others’ behavior and reporting non-compliance;
an adversarial position.
Learning and performance professionals can help clients experience
the promise of improvement by setting up a leadership structure for the
implementation, reporting interim results, keeping the promise on the
agenda, and enabling people to monitor their own degree of adoption by
giving them performance support tools.
Tidbits from Behavior Science
Matching Environments to Performance Requirements
by Carl Binder, CPT, PhD
Regular readers of this column might
be starting to see a pattern here. My scholarly family tree began with B.F.
Skinner, my professor at Harvard, and then B.H.
Barrett, Ogden
Lindsley, Eric
Haughton, and Tom
Gilbert. These people were mutual friends and colleagues, and, I’m
glad to say, handed down quite a bit about behavior science and its applications
to me.
This month I want to talk a bit about what Gilbert called “instruments” in
his Behavior Engineering Model, or what we call “Box 2—Tools
and Resources” in our “Six
Boxes” rendition of Gilbert’s original thinking. While
recent decades have seen quite a few contributions to our understanding
of how best to match environments to performance, one of the least known
goes back to research conducted by some of Skinner’s students and
colleagues in the laboratory.
A big challenge in early behavior science laboratories that
studied the learning of humans, lower primates, and other species was to
design a manipulandum or operandum—a device that a
learner could operate repeatedly over relatively long periods of time to
make responses, sometimes at very high rates (e.g., above 60 per minute),
without fatigue. You had to build a manipulandum for each species, because
species differ in their performance capabilities and requirements. For
rats, the traditional rat lever worked best because, as we discussed in
the last
issue of PerformanceXpress, the rat could operate it in a number
of ways, reliably and without tiring. Pigeon keys were completely different:
little plastic disks that the pigeon could peck thousands of times to produce
consequences and demonstrate discrimination without damaging either its
beak or the device. Researchers built and “calibrated” all
kinds of different devices for learners to use, and for human learners
it was perhaps an even greater challenge.
Ogden Lindsley, who began the field of human operant conditioning
with Skinner at Harvard Medical School, designed a number of ways for humans
to record their responses. The most famous came to be known as the “Lindsley
Manipulandum” (see Figure 1) and was designed so that people could
either push or pull it, grasp it firmly or use the palm of the hand (to
push). Lindsley designed and redesigned the device until performance data
showed that people could use this response-maker for long periods of time,
without any drift in their rates of response and without doing damage to
themselves or the equipment. Lindsley devised a number of other response
mechanisms, including floor mats to measure walking, rocking chairs with
microswitches to record movement, panels to press, and even voice-operated
switches.

Figure 1. Lindsley Manipulandum.
While this might seem esoteric for those of us involved in
the practice of Human Performance Technology (HPT) today, it is both conceptually
and historically relevant. As Gilbert, Skinner, and Lindsley shared discoveries
in programmed instruction and human learning during Gilbert’s year
at Harvard, the challenge of building environments to suit the behavior
of performers was surely part of the discussion. Gilbert’s recognition
that we must take environmental variables beyond antecedents and consequences
into account, reflected in the second cell of his Behavior Engineering
Model, certainly has a connection to the calibration of laboratory learning
environments. Just as we can trace the link between switch closures in
basic research labs and accomplishments
in Gilbert’s thinking, we can also trace his expanded recognition
of environmental variables in part to design of performance environments
by basic researchers.
Since the early days of HPT, our appreciation of environmental
enablers of performance has accelerated, including ergonomics,
job design, and process
management. But it’s very interesting to reflect on the fundamental
insight provided from those early researchers that the ability of the
individual performer to respond efficiently and effectively depends a great
deal on the “instruments” or tools and resources—the
environment and response interfaces that management provides.
Reference
Gilbert, T.F. (1996). Human
competence: Engineering worthy performance. Silver Spring, MD:
International Society for Performance Improvement.
Dr. Carl Binder is Senior Partner at Binder Riha Associates,
a consulting firm that teaches clients to apply the FluencyBuilding™ training
and coaching methodology, the Six Boxes™ Performance Management
model, and practical performance measurement for evaluation
and decision making.
His easy-to-remember email address is CarlBinder@aol.com,
and you may read other articles by him at www.Binder-Riha.com/publications.htm,
access his work in performance management at www.SixBoxes.com,
and read Measurement
Counts!, his previous PerformanceXpress series.
CPT Application
Deadline Approaches
The Certified Performance Technologist (CPT) designation is awarded
by ISPI to experienced practitioners in the field of performance improvement
and related fields such as instructional design and organizational development
whose work meets the 10 Standards of Performance Technology and other application
requirements. Join the nearly 1,000 CPTs who have received this designation
worldwide. The deadline to submit your application to ISPI is November
15, 2005. If not received by this deadline, it will be held until the
next processing deadline of June 15, 2006. Visit www.certifiedpt.org for
more information on becoming a CPT and to download the application.
Want to Learn More?
On August 31, 2005, ISPI Director of Certification Roger Chevalier presented
a webinar on the Standards of Performance Technology and Certification for
the Armed Forces Chapter. This 40-minute presentation may be accessed on
the www.certifiedpt.org website
by clicking
here. The audio portion takes about 21/2 minutes
to download, using a DSL connection. You may also download the PowerPoint
file to follow along as you listen to the presentation.
I-Spy:
Websites of Interest
by Todd Packer
In the northern
hemisphere, fall is in
full force. As the leaves change and descend…er…fall to
Earth, we grab our rakes. This month, we also rake the Internet to find
some websites to help improve performance for all people.
Performance technologists find many challenges as workplaces
adapt to people with different abilities and capabilities. In 2002, U.S.
President George W. Bush proclaimed October as National
Disability Employment Awareness Month, giving all of us the opportunity
to reflect upon the achievements and barriers that people with disabilities
face in the workplace. This month, we will look at some websites that provide
resources for people striving to improve work settings for all people. Including
paragliders.
These are the general categories I use for the sites featured:
- E-Klatch: Links to professional associations, research,
and resources that can help refine and expand our views of HPT through
connections with other professionals and current trends.
- HPT@work: Links to job listings, career development,
volunteer opportunities, and other resources for applying your individual
skills.
- I-Candy: Links to sites that are thought provoking,
enjoyable, and refreshing to help manage the stresses and identify new
ideas for HPT.
Any listing is for informational purposes only and does not indicate
an endorsement either by myself or ISPI. I hope you find these resources
useful, and your feedback is greatly appreciated.
E-Klatch
Cutting-edge research continues to examine factors that affect people with
disabilities. To access current interdisciplinary centers in the United States
that conduct research in this area, visit the The
Association of University Centers on Disabilities. Among various resources,
you can access a comprehensive Disabilities
Dictionary that lists disability terms, organizations, and more. The
site also offers links to government
resources for Hurricane Katrina survivors, a listserv of The
National Training Directors’ Council (NTDC), job
listings, research
funding opportunities, and more. You can access the National
Information and Reporting System (NIRS), which lists projects and products
of benefit to people with disabilities—a recent keyword search on “performance
improvement” (no quotation marks) found 38 projects. There is even
an official
NIRS song, which prompts I-Spy to wonder what would be ISPI’s official
song? Email I-Spy your
ideas!
HPT@work
In our modern workplaces, one common malady that can lead to disabilities is
typing injuries. Resources and information to address this issue can be found
at the Typing Injury FAQ, “an
educational site, provided by the CTD Resource Network, Inc.” that
focuses on Repetitive Stress Injuries. You can access an extensive
list of articles (including A
Unique Approach to Workforce Wellness by John Schlyer, CPE, an interesting
piece that links lean manufacturing to individual wellness), as well as respond
to their Call
for Articles. Also, we suggest a visit to their comprehensive listing
of international organizations, with links as varied as the World
Health Organization, Sweden’s National
Institute for Working Life, the Job
Accommodation Network, and the National
Association of Myofascial Trigger Point Therapists. The site also offers
information on diverse products, from furniture to software, and includes
some pictures related
to proper posture and assistive devices. Learn to type ergonomically and
you can surf the web for a long time.
I-Candy
Fencing. Tennis. Waterskiing.
Disabled athletes compete in these sports and many more. For a view of
exciting (and inspirational) action shots from the Athens 2004 Paralympics,
visit the Bogetti-Smith
Gallery photos on the WheelPower
website of Kelly Smith. I-Spy found this link at the “Sports & Recreation” section
of AllAbilities.com: Disability
Links for People of All Abilities. Of the many links on this site,
you can access Flyability,
a British Hang Gliding and Paragliding Association Disability Initiative,
where you can learn more about the Flyability
Paragliding Wheelchair.
So until next time, strive to always perform to the best of your
ability, adapt your work to prevent injuries, and “cyber-glide” safely!
I-Spy continues to advocate for a day, week, or month in honor
of HPT and our excellent profession. Please send your suggestions to tp@toddpacker.com,
and we’ll share some ideas in a future column.
When he is not Internet trawling for ISPI, Todd Packer can
be found improving business, non-profit, government, and individual performance
through research, training, and innovation coaching as principal consultant
of Todd Packer and Associates, LLC, based in Shaker Heights, Ohio. For
sample articles on performance innovation and additional information, please
visit www.toddpacker.com.
Todd may be reached at tp@toddpacker.com.
2005
Award of Excellence Recipient
Standalone WBT: How to Produce Effective, Learner-controlled Web-based
Training
by Carmen Taran, CPT, EdD
As increasing e-learning offerings are
part of business, government, and academic institutions, more professionals
with solid e-learning design and implementation skills are needed to
ensure the national and international competitiveness of our organizations.
The purpose of the book titled Standalone WBT—How to Produce
Effective, Learner-controlled Web-based Training (WBT) is to provide
guidelines and standards for producing effective standalone online
instruction.
The originality of the book springs from the fact that,
currently, there are not many printed, research-based resources that
narrow down the field of e-learning to specific components so that
such a complex concept becomes manageable to understand, design, develop,
and implement.
A quick search of books related specifically to web-based
training performed on www.amazon.com produces few results. Descriptions
of the books included in this list demonstrate that the majority of
materials published on the topic of WBT lack one or several
of these benefits:
- Sharp focus. Most books related to WBT are
too generic and often overwhelm readers by addressing features and
applications of a variety of WBT methods (e.g., synchronous and asynchronous
WBT). Standalone WBT addresses only the production
of standalone WBT, which involves only the student and the computer,
without any other educational agents. Consequently, readers know
exactly what to expect from Standalone WBT and are not overwhelmed
by information that they either do not need or for which they are
not prepared.
- Balance theory and practice. Most current books
on WBT rely either on explaining abbreviated instructional theories
and models or on providing tips and tricks on how to produce WBT
without a theoretical foundation. Standalone WBT offers a
good equilibrium between theories in education, psychology, communication,
and instructional design, and it provides practical examples, extracted
from real-life situations.
- Balance technology and design. Due to the fact
that technology is so ephemeral, books that offer “how-to” guidelines
for producing self-paced WBT should not focus heavily on what software
applications or hardware to use to create a particular online training
product. The focus should be on solid instructional design that is
fluid enough to adjust to whatever technology fits designers’ skills
and available resources and learners’ ability to access the
training. Standalone WBT has a sharp focus on steady design
versus shifting technology.
- Real examples. Most authors who publish WBT-related
books have difficulty in acquiring the necessary approval for including
real-life examples in their materials. Because the author of Standalone
WBT works within a corporation that relies heavily on WBT and
has collaborated with many WBT vendors, it was easier to obtain approval
for offering readers real-life examples of WBT products. This feature
contributes to the credibility of Standalone WBT.
In addition, Standalone WBT presents a balanced
combination of serious content and humorous, anecdotal elements. Readers
are informed but also entertained.
The book was submitted for an ISPI award based on the author’s
intent to share with HR practitioners practical guidelines for producing
effective WBT, implicitly responding to the needs of a speed-maddened,
budget-restrictive world, in which it has become increasingly difficult
to align training schedules and make strict time commitments. The book
takes into consideration economic, environmental, financial, and instructional
factors and aims to help designers produce quality online training.
One of the most significant accomplishments achieved through
the publication of this book is that SBC Communications, Inc., the
second largest telecommunications company in the nation, has purchased
the book to be used as part of their instructional designers’ mandatory
certification path. Here are a few testimonials offered by designers
after reading Standalone WBT:
“I am so impressed with the Standalone WBT book.
I see this as a very practical resource that will be helpful to all
of us instructional designers as we embark on the journey of developing
more online training. The book contains a lot of practical guidelines
that I look forward to including in my applications.”
“...[T]he book will serve as a valuable resource
to instructional designers and programmers alike. This resource is
based on solid instructional design principles and offers practical
guidelines and numerous examples of how to effectively design, develop
and deliver training online.”
This book is intended for training managers, instructional
designers, and course developers, as well as any adult educator who
has experience developing conventional classroom training. Others who
might benefit from this book are technical writers, usability testers,
and graphic artists who work within a training organization. If you
are interested in purchasing this book, please click
here.
To further enhance the value of the
award and to ensure greater exposure of the program throughout
the Society’s membership and the profession, the International
Society for Performance Improvement asked the 2005
Awards of Excellence recipients to contribute an article
to PerformanceXpress highlighting their projects.
A
Unique Opportunity: A Conference on 21st Century Literacy at Beautiful
Lake Tahoe in California’s High Sierras
by Lynn Kearny, CPT
A profound shift is taking place in
the way people communicate and express themselves. A new concept
of language and what it means to be literate is evolving. The new
form of expression is multi-modal, incorporating visual and aural
with textual elements. Its immediacy itself is an element. Technology
is a key enabler, allowing for sophisticated use of images, video,
sound, and text all at once.
I am a founding member of a small professional association
of graphic facilitators and recorders (the writing and drawing I
do on the wall to record sessions at the ISPI Annual Conference).
We are called IFVP, the International
Forum of Visual Practitioners. We would like to make the ISPI
membership aware of the opportunity to attend a really unique event.
At the IFVP 10th
Annual Conference on October 21-23, we will be addressing human
and organizational learning, particularly through (but not limited
to) the visual context. Since ISPI members do the work that we do,
we all have a significant contribution to make to the inquiry. The
conference program will engage all in a dialogue and exploration
of 21st-century literacy, and what that means going forward,
at the social as well as organizational, process, and individual
level.
A few highlights include:
- Bob Horn, ISPI’s 2004 Thomas F. Gilbert
Distinguished Professional Achievement Award honoree, will graphically
facilitate and map the “ill-structured” or wicked problem
of social messes: complex; ambiguous; tightly interconnected; economic,
social, and political; always seen differently from different worldviews;
and full of value conflicts. Visual maps increase our ability to
understand and tackle wicked problems.
- David Sibbet, one of the three inventors
of graphic facilitation, will lead a discussion on the educational
ramifications of the new literacy. David facilitated the 21st Century
Literacy Summit sponsored by Adobe Systems, the George Lucas Educational
Foundation, and the New Media Consortium this past April.
- Mike Mills, inventor of Apple’s QuickTime
software, will show how he uses rapid visualization to facilitate
software development. There’s a lot of storytelling to be
done, conjuring up how people will interact with software that
hasn’t yet been invented. (Mike works visually, but has never
seen graphic recording done.) Mike will list ideas he’d like
to have icons for, and we’ll generate some on the spot.
- Vivian Wright, an internal strategy and
organization consultant at Hewlett-Packard, will model a live virtual
meeting demonstrating some simple, accessible techniques to combine
graphic tools and group process that bring a human touch to virtual
meetings. Conference attendees will participate.
I hope you can join us for this exciting event! If you
have any questions about the program, the atmosphere, the location,
or the cost, I will be happy to respond.
Lynn Kearny, CPT, has been an ISPI member since 1980,
and serves on the Conference Committee for IFVP and is a Charter
member of IFVP. She may be reached at lkearny@sprintmail.com.
2006
Honorary Award Nominations
The International Society for Performance
Improvement (ISPI) has three special honorary
awards that recognize outstanding individuals and organizations
for their significant contributions to human performance technology
and to the Society itself. The awards are the Thomas F. Gilbert
Distinguished Professional Achievement Award, the Distinguished
Service Award, and the Honorary Life Member Award. As done in
the past, the membership is asked to submit names of qualified
individuals for consideration for the Distinguished Service Award.
If you are interested in nominating an ISPI member, please email
the following information to april@ispi.org:
- Name of award
- Name, telephone number, and email of nominee
- Name and telephone number of nominator
- Brief supporting information for the nominee
This year’s recipients
were Thomas F. Gilbert Distinguished Professional Achievement Award:
William R. Daniels, and the Distinguished Service Award: Christine
Marsh. The Honorary Life Member was not awarded in 2005. The deadline
to receive nominations is November 18, 2005. For more detailed
information on the guidelines used for selecting individuals to
receive these awards, visit www.ispi.org or click
here.
2006
Awards of Excellence Program: Be On Your Way to Recognition
The International Society for
Performance Improvement (ISPI) annually recognizes people,
products, innovations, and organizations that represent excellence
in the field of instructional and Human Performance Technology
(HPT). Submissions receiving the “stamp of approval” in
this criterion-based awards program receive acknowledgment and
recognition by their peers throughout the year and at a special
awards presentation held during ISPI’s Annual International
Performance Improvement Conference in Dallas, Texas, in 2006. Click
here for more information and to submit your 2006 entry application.
Entry deadline is October 14, 2005.
Kudos!
Training Magazine (July 2005) reviewer
Janice Love cites Beyond the Myths and Magic of Mentoring as one
of her five favorite books!
“For ‘Most Referred to Other People,’ the
award goes to Beyond
the Myths and Magic of Mentoring (Jossey-Bass, 2001) by Margo
Murray. I should get some kind of commission for referring this book
to so many associates. Not only have I mentioned it individually, I’ve
even broadcast my admiration for it, when I taught a program on mentoring
that was broadcast to Department of Energy sites throughout the United
States.”
Correction
Notice for PerformanceImprovement
An error appears in Figure 4 of Gene Drumm’s
article “Putting the Pieces Back Together to Realign Performance
in the Organization” published in the July 2005 issue of Performance
Improvement journal. To access a corrected version of the article, click
here.
Tell
Us How ISPI Has Improved Your Performance in the Workplace
We would love to hear from you. Share
your testimony about how ISPI has helped you in your professional career,
and help us show the world the value of membership in ISPI. Whether you have
attended one of our performance improvement conferences, HPT Institutes,
or workshops, or read PI journal and newsletter, we want to know what
aspect of ISPI has been most instrumental in your practice and implementation
of performance technology.
To submit your testimonial, send an email to membership@ispi.org and
include your full name, title, company, city, and state. If you’d like
to include a photo of yourself, please attach a color photo to the email (preferably
JPG format). Your testimonial and photo will be posted on the ISPI
website. For more information or questions, contact Francis
George at 301.587.8570, ext. 110.
Performance
Marketplace
Performance Marketplace is a convenient
way to exchange information of interest to the performance improvement community.
Take a few moments each month to scan the listings for important new events,
publications, services, and employment opportunities. To post information
for our readers, contact ISPI Director of Marketing, Keith Pew at keithp@ispi.org or
301.587.8570.
Annual Conference Sponsors
Understanding your business processes is key to improved business performance.
GEM’s Process Power™ solutions include training in process modeling,
process assessment, and gap analysis, leading directly to enhanced employee
process
knowledge. Our GEMWorX FlowModeler® process tool supports your
business improvement goals. Visit GEM,
or call 215-706-4190.
Conferences, Seminars, and
Workshops
Add performance and pizzazz to your training. Whether it’s a
45-minute presentation or a week-long workshop, Thiagi can make your training
come alive with interactive experiential activities. Nobody does instructional
design faster, cheaper, and better than Thiagi. Visit http://thiagi.com/game-design-services.html.
DSA
Workshops on Instructional Design, Criterion Referenced Testing, and
Web-based Training. Design ready for registrations at http://www.dsink.com/.
The Criterion Referenced Testing, the Instructional Developer, Designing
Instruction for Web-Based Training, and the Course Developer Workshops
online anytime.
Education and Career
Resources
HR.com’s
Metrics and Measurement Executive Council. In today’s competitive
economy, it takes innovation, education, and experience to reach the top
and achieve unparalleled levels of success. Our Executive Council addresses
the most critical issues facing your organization. Visit www.hr.com/executivecouncils.
ISPI
Online CareerSite is
your source for performance improvement employment. Search listings
and manage your resume and job applications online.
Magazines, Newsletters, and Journals
The International Journal of Coaching
in Organizations (IJCO) is a professional journal, published quarterly
to provide reflection and critical analysis of coaching in organizations.
The journal offers research and experiential learning from experienced practitioners
representing various coaching schools and methodologies.
Performance
Improvement journal is ISPI’s premier HPT publication, reporting
on the latest applications, trends, and ideas in the field. A subscription
to PI is a benefit of membership, and non-members can subscribe
for only $69 in the United States ($119 international).
Performance
Improvement Quarterly, co-published
by ISPI and FSU, is a peer-reviewed journal created to stimulate professional
discussion in the field and to advance the discipline of HPT through
literature reviews, experimental studies with a scholarly base, and case
studies. Subscribe
today!
ISPI
Membership: Join or Renew Today!
Are
you working to improve workplace
performance? Then ISPI membership is your key to professional development
through education, certification, networking, and professional affinity programs.
If you are already a member, we thank you for your support. If you have been
considering membership or are about to renew, there is no better time to join
ISPI. To apply for membership or renew, visit www.ispi.org, or simply click here.
Newsletter
Submission Guidelines
ISPI
is looking for Human Performance Technology (HPT) articles (approximately
500 words and not previously published) for PerformanceXpress that bridge
the gap from research to practice (please, no product or service promotion
is permitted). Below are a few examples of the article formats that can be
used:
- Short I wish I had thought of that Articles
- Practical
Application Articles
- The
Application of HPT
- Success
Stories
In
addition to the article, please include a short bio (2-3 lines) and a contact
e-mail address. All submissions should be sent to april@ispi.org.
Each article will be reviewed by one of ISPIs on-staff HPT experts, and
the author will be contacted if it is accepted for publication. If you have
any further questions, please contact april@ispi.org.
Feel
free to forward ISPIs
PerformanceXpress newsletter to your colleagues
or anyone you think may benefit from the information. If you are reading someone
elses
PerformanceXpress, send your complete contact information
to
april@ispi.org, and you will be added
to the
PerformanceXpress emailing list.
PerformanceXpress is an
ISPI member benefit designed to build community, stimulate discussion, and
keep you informed of the Societys activities and events. This newsletter
is published monthly and will be emailed to you at the beginning of each
month.
If
you have any questions or comments, please contact April Davis, ISPIs
Senior Director of Publications, at april@ispi.org.
ISPI
1400 Spring Street, Suite 260
Silver Spring, MD 20910 USA
Phone: 1.301.587.8570
Fax: 1.301.587.8573
info@ispi.org
http://www.ispi.org