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Lets add more to the rationale. A number of respectable sources have shown how training and superior bottom line indicators are linked. Here are some examples:
(Knowledge Asset Management, 2002)
(Kravetz, 1998) So, lets train right? Wrong! Maybe. To
Train or Not to Train Yet when performance gaps occur, the default intervention is all too often training. And, if weve already trained them and they still arent attaining adequate results, why, lets just train them again. Gilbert (1996) expressed it well when he stated that it is cheaper and easier to fix the environment than people, but we continue trying to fix people. To close on this, if the reason for the gap is not lack of skill and knowledge, dont train. Stop wasting money on training when its inappropriate. Training
is Necessary
but is it Sufficient?
Why this phenomenon? Because of poor selection of persons to attend the training (my manager signed me up; I had down time and it was available; retiring soon, taking all the training I can get; sounded interesting; day off work); lack of expectations set by supervisors on how training is to be applied on the job; lack of support back on the job; lack of post-training performance monitoring; lack of resources; lack of incentives to apply new skills and knowledge. The list goes on. Without the appropriate pre- and post-training interventions and support mechanisms, workplace training, like the Spanish or French you were taught in high school, soon dissipates into the morass of other unmemorable events. To summarize, training, as a one-shot injection, rarely works. Left on its own, it has little staying power. What we do before and after training is often more important than the training itself. Implementation is key. Stop wasting money on training if you are not prepared to support it as part of a total performance system. Telling
Aint Training I learn best when Column A or Column B
Were most of your selections from Column A or B? With no exceptions, everyone we have given this table to chooses the endings in Column B. This includes experienced instructors, teachers, and professors. Yet, when we observe training sessions in business or educational settings, we find practices that are mostly consistent with Column A. We witness few sessions that are truly learner-centered and performance-based. The result is inefficient use of learning time and little retention. Imagine a training class with 30 highly-paid workers passively sitting there, attempting to absorb what is being rather poorly transmitted. Calculate all the salaries and other costs compared to valued post-training results that are likely to emerge from such an event. Unless you are prepared to train people in harmony with how they learn and closely tie it to performance results, stop wasting money on training. Conclusion References Broad, M.L. & Newstrom, J.W. (1992). Transfer of training: Action-packed strategies to assure high pay-off from training investments. Reading, MA: Addison-Wesley Publishing Co. Ford, J.R. & Weissbein, D.H. (1997). Transfer of training: an updated review and analysis. Performance Improvement Quarterly, 10 (2), 22-41. Gilbert, T.F. (1996). Human competence: Engineering worthy performance. Silver Spring, MD: International Society for Performance Improvement. Harless, J.H. (1970). An ounce of analysis is worth a pound of objectives. Newman, GA: Harless Performance Guild. Knowledge Asset Management. (2002). Datasheet: hypothetical KAM back-tested portfolio recommendations, 1997-2001. Bethesda, MD: Knowledge Asset Management, Inc. (www.knowledgeam.com). Kravetz Associates. (1998). Training best practices. Bartlett, IL: Kravetz Associates. Robinson, D.G. (1996). International perspectives on learning and performance, part 2. Paper presented at the International Conference of the American Society for Training and Development, Orlando, FL. Robinson, D.G. & Robinson, J.C. (1998). Moving from training to performance: A practical guidebook. San Francisco, CA: Berrett-Kohler Publishers Inc. Rummler, G.A. & Brache, A.P. (1996). Improving performance: Managing the white space in the organization chart. San Francisco, CA: Jossey-Bass Publishers. Van Buren, M.E. (2001). State of the industry: Report 2001. Alexandria, VA: American Society for Training and Development.
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During ISPIs 2002 International Performance Improvement Conference & Expo in Dallas this past April, we talked with Klaus Wittkuhn of the Train organization in Bonn, Germany for this TrendSpotters interview. He may be reached at Klaus.Wittkuhn@train.de. Klaus identified two trends to watch:
Significant
Trends Both international and global organizations are actively seeking out first-class performance improvement programs for their employees. Klaus describes international organizations as those that cross borders, such as in Europe, and global organizations as those with locations around the world. The standards they expect are higher than those sought by local companies. Typically, international and global entities look for top-drawer management development programs with the highest quality of content, delivery, and materials packaging. Everything has to be extremely professional. Also, trainers are required to be fluent in English, and perhaps the local language as well. These demands are re-defining quality for local vendors and providers who must then raise their own standards in order to compete. Very soon, all providers will have to deliver to these emerging international/global standards. Impact
of These Trends As the search for quality performance improvement programs escalates, there will be increased pressure on vendors and providers at the local level to raise the quality bar and deliver to the new standards. To survive in business, they will have to be able to work across borders and meet these standards. Implications
for Performance Improvement The search for quality performance improvement programs might well provide the impetus for creating that core of highly developed employees while simultaneously enhancing the quality of delivered performance improvement programs.
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| Clearing up the myth of education and training being different. Conventional wisdom has it that education, training, and performance improvement are vaguely related fields, with significant differences that make the lessons learned in one inapplicable to the other. Not so fast: this conventional wisdom can prove hazardous to your professional health. Organizations in both the public sectorincluding educational institutions and government agencieslike those in the private sector, are all competing for scarce resources. All are increasingly having to demonstrate value added, and all are paying increasing attention to defining, delivering, and proving useful results to society. Lets clear up the artificial distinctions. The boundaries of training are defined when you intend to transfer skills, knowledge, attitudes, or abilities (SKAAs) to known jobs and tasks. (I recognize the difference between traininga processwith HPTdefining and getting useful results. For convenience here, I use training to include HPT.) Education is when you want transfer of SKAAs to jobs and tasks that are still not defined. Further, education is not exempt from the performance the tasks of training/HPT. For education to be successful, it also must incorporate the transfer to known jobs and tasks (the building-block results of reading, spelling, computation, etc.) and then use those competencies to educate to prepare learners to survive and thrive as they become contributing citizens in a world still evolving. Todays private-sector organizations are also realizing that they also must conduct both training and education. They recognize that todays associates must help build the future of their organization along with each ones life. Both
public and private organizations must add value to society. So, what is useful in education is also useful training. What is useful in training is also useful in education. They are quite similar when we strip away the borders that have often been falsely created. The vital emphasis on adding value outside the organization is, unfortunately, often missing from publications and applications in all fields of practice. Education usually respectfully tips its hat to creating good citizens and then slips back into the comfortable focus on course and curriculum development with an emphasis on passing courses and graduating. It usually doesnt measure societal value added. Non-educational organizations do the same: they focus on less than societal value added. Even conventional costs-results analyses stop short of measuring value added to external clients and society. They stop short at business needs (The 2001 Association for Educational Communications and Technology code of professional ethics provides an example of how educators often just tip our hats to societal results but then dont address it in a measurable fashion.) Whats more, the conventional approaches to HPT also only focus on the splinters of performancejobs and tasksand assumes that all of the splinters of performance will be useful to the organization (and by assumption to external clients and society). Such is a huge leap in faith. For both education and training/HPT to be successful they have to (1) base what they use and do on getting measurable results; and (2) demonstrate value added within and external to the organization by aligning what they use, do, produce, and deliver with external consequences. Education and training/HPT are more alike than different. Reference Related
Readings Kaufman, R. (2000). Mega planning: Practical tools for organizational success. Thousand Oaks, CA: Sage Publications. Kaufman,
R., Watkins, R., & Leigh, D. (2001). Useful
educational results: Defining, prioritizing & accomplishing.
Lancaster, PA: Pro>Active Press
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| Task Force Background & Goals The Marketplace View 2002 Task Force was chartered to distill a picture of the International Society for Performance Improvements (ISPI) marketplace, segment our markets for analysis, identify our competitors and their competitive products/services, and identify the various channels available for product/service distribution. Guy Wallace served as the chair for 2001-2002 and John Swinney is the chair for 2002-2003. The goal is for ISPI to be more focused/aligned with the needs of our marketplace, and to render products/services that are superior to those offered by our competitors. We will build a tool for the staff, the Board, Society committees, and task forces to better analyze any/all ideas for ISPI products/services against the evolving marketplace view. The resulting Marketplace View tool and process will provide the Society a mechanism to assure a clear understanding of stated needs and the competitive position of an idea. Also, ISPI will not only/always follow the voices from the marketplace; there may be times when the Society will need to lead the marketplace. Advisor
and Advice Dr. Wilton reviewed our initial plan and counseled us to use focus groups of tightly defined segments, and besides other questions, pose to each: What products/services/aspects of the Society could make us the best imaginable ISPI? His advice was much more extensive than this, but our space is limited here.
Market
Segment Framework
When we consider all the dimensions, the result is 54 segments to review. We dont plan on doing them all, but we do intend to keep the data segregated within this framework as best we can. We began the data collection at the 2002 ISPI International Performance Improvement Conference & Expo with five focus groups. It was intended as a pilot-test of this approach. The original plan included conducting eight sessions as selected from the 54 segments by the ISPI Board of Directors. We ended up with only enough volunteers for four of those targeted eight; but we had stirred up some interest. As Dan Rudt, ISPIs Marketing Director, recruited for the eight groups, he was able to convene a new fifth group, the consulting organizations (focused on both ISD only and HPT, with both Managers and Individual Contributors) to take better advantage of volunteer moderators availability. Conference
Focus Groups
Next
Steps What products, services, and aspects of the Society do you feel could make us the best imaginable ISPI? Email your comments to jswinney@bandag.com or guy.wallace@caddi.com. For more information on the Task Force effort, please see the attached Task Force Project Overview.
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| The GOT RESULTS? exhibit at the 2002 ISPI International Performance Improvement Conference & Expo in Dallas was a great success. Twenty-six poster presentations demonstrated a wide range of performance interventions and approaches to measurement. They shared measures of behavior, job outputs (accomplishments), and/or business results expressed in standard, countable units. Its possible, given the relatively low proportion of concurrent sessions that usually present results data, that GOT RESULTS? doubled the number of data-based presentations at the conference. Whats certain is that the GOT RESULTS? presenters made a great contribution to the conference by quantifying and sharing the effects of their work. While it was a challenge for Timm Esque and I to round up that many data-based presentations, the result was well worth all our arm-twisting and jawboning. The good news is that for those who missed the conference (or who want to take a closer look in the privacy of their own web browsers), the GOT RESULTS? presentations will soon be available in PDF format at www.ispi.org. Timm and I are already looking for contributors to a GOT RESULTS? exhibit at the 2003 ISPI International Performance Improvement Conference & Expo in Boston. Were also seeking other people to help organize the exhibit, to spread the word, and to manage some of the logistics of putting together an even bigger and more diverse set of data-based presentations next year. Please email Timm or me if you would like to be included. This is a way to help demonstrate, encourage, and expand the gathering and sharing of performance results data in our profession, and particularly within ISPI, the home of results-driven performance improvement.
In future columns well explore reasons that practitioners do not, or cannot, collect and share more measures of behavior, job outputs, or business results. We want to better identify with our colleagues the obstacles to measuring and sharing performance results. Wed like to begin a discussion of practical strategies and tactics for increasing the frequency of results measurement and data-sharing. Id appreciate hearing from readers who have encountered obstacles to measurement, and from those whove discovered ways to overcome such obstacles. Its an important issue, and we can use this column to talk about it. To begin
the practical discussion of measurement tactics promised at the end of
last months column, here is one more opportunity for input from
readers. My consulting firm does a lot of work in customer call centersusually
rather data-rich parts of organizations. Call center managers are accustomed
to capturing and using measures of productivity, service quality, and
other important results. This makes the typical call center a veritable
playground for a measurement-oriented performance consultant. In what
other parts of organizations do managers routinely capture and use data
to make decisions and provide feedback about performance? If you tell
me about similar mother lodes of data in organizations that you know,
Ill be sure to share that information with the readers of this column.
It might be that some of us would choose to gravitate toward clients interested
in using measurement rather than fighting what is sometimes an uphill
battle to install measurement and feedback systems in the organizations
we currently serve. In any case, it will be good to better understand
where in the typical organization we are more likely to find effective
data-based management systems. Speaking of which, if you havent
seen it already, be sure to check out Timm Esques new book, Making
an Impact. It presents an elegant model of performance consulting
in which the collection and use of results data to manage performance
is at the heart of the process.
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These are some of the questions raised and answered in three, full-day workshops on Wednesday, September 25, 2002 at the Palmer House Hilton in Chicago, IL. The workshops precede the three-day International Society for Performance Improvement (ISPI) fall conference on Performance-Based Instructional Systems Design. The workshops are Designing Instruction for Web-Based Training, with Dr. Tom Welsh, PhD, Darryl L. Sink & Associates, Inc.; E-Learning & The Science of Instruction: Guidelines for the Selection and Design of e-Learning, with Ruth Colvin Clark, EdD, President, Clark Training; and Looking at Performance through Business Glasses: Linking ISD to Business Results, with Lynn Kearny, Human Performance Management and Kenneth H. Silber, PhD, Associate Professor, Educational Technology Research and Assessment, Northern Illinois University. The workshops
and conference are designed to provide you with new knowledge and insights,
useful performance tools, and valuable new contacts with experts and
peers. Attendance is limited, so make your plans early. For additional
information on the conference visit, Performance-Based
Instructional Systems Design or register
today! |
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| There are a number of reasons why you should care about the International Society for Performance Improvements (ISPI) certification, the Certified Performance Technologist (CPT). To me the most significant reason is that it lays the foundation to our being recognized as a profession. According to the Society for Human Resource Management (SHRM) and the Department of Labor, there are five characteristics of a profession. A profession has:
ISPI developed the certification to:
Here are a few of the more frequently asked questions.
To learn more visit www.certifiedpt.org or email ISPI at certification@ispi.org.
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Within a few weeks after attending the Principles & Practices Institute and my first ISPI conference in April 2001, I had applied Gilberts Behavior Engineering Model while consulting on a performance issue in my organization. Within another few weeks, I had employed the ROI model as a member of an employee development team. Within two weeks of attending my second ISPI conference in April 2002, I applied a high impact learning model that I learned from a pre-conference workshop hosted by the Triad Performance Technologies consulting firm. These examples can be found by clicking on the links below:
I continue to be impressed by the practical benefits that my membership in ISPI provides me and look forward to increasing my participation as a member. My goal in this area is to present an innovative forum at the 2003 ISPI International Performance Improvement Conference & Expo in Boston, MA and to work toward my ISPI certification. As a Human Resources professional, my involvement with ISPI has very nicely complemented my membership in SHRM. ISPI offers a treasure trove of innovative and practical tools that I have found eminently useful.
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| When was the last time you checked out the award-winning International Society for Performance Improvement (ISPI) Job Bank at www.ispi.org to search for great jobs or qualified candidates? Listed in various guides to Internet job bank sites as one of the best deals around, the job bank offers reasonable rates for employers and a discounted rate to members for viewing resumes. As always, candidates may post their resume or search for jobs absolutely free! Quality employers and candidates sign up to post jobs and resumes everyday. Right now we have jobs available in the fields of Instructional Design/Development, Organizational Development, Organizational Change, Training/Education Management, Training, Distance Learning, Multimedia/CBT, Performance Improvement, Human Resource Management, and much more! Typical salary ranges are from $50-$100K and geographic locations are available all over the United States and Canada. Companies that have recently placed jobs in the ISPI Job Bank include Coca-Cola, Harvard University, Microsoft, Northwestern University, Novartis, Sabre, and Xerox just to name a few. What are
you waiting for? Log-on to the www.ispi.org
and check out the valuable Job Bank today! |
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| Submit your ideas and present at the premier performance improvement event of the year! Prepare a proposal by the July 26, 2002 deadline, and you could be on your way to presenting at ISPIs International Performance Improvement Conference & Expo, April 12-16, 2003 in Boston, MA. Download the submission guidelines at http://www.ispi.org/home.htm or send an email to info@ispi.org and request a 2003 Invitation to Present and complete guidelines will be mailed to you.
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| Havent heard of the ISPI Award of Excellence Program? Well, have you heard of: Caterpillar Ford Motor Company SUN Microsystems Imperial Oil CEP Press Helzberg Diamonds Creative Courseware, Inc. Rivers Edge Studio Inc. Americas Kids Connect Instructional Design Consortium Harold D. Stolovitch & Associates CADDI, Inc. Compaq TDCanada Trust and members just like you! Submit your ideas, innovations, programs, or training tools by the October 25, 2002 deadline, and you could be on your way to earning the recognition you deserve. Complete details and submission packets are available at http://www.ispi.org/awards/03callforawards.htm or contact Ellen Kaplan, ISPI Senior Director of Meetings at ellen@ispi.org for more information.
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The duties of the Board are to manage the affairs of the Society and determine the strategic direction and policy of the Society. Brief
Job Descriptions Director The Nomination
Process The Selection
Process The Voting
Process Nominations are now open. If you would like to nominate someone, please send the your name and contact information along with the nominees name and contact information to april@ispi.org. Be sure to indicate the Board position you are submitting for in the Subject line.
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| ISPI is looking for Human Performance Technology (HPT) articles (approximately 500 words and not previously published) for PerformanceXpress that bridge the gap from research to practice (please, no product or service promotion is permitted). Below are a few examples of the article formats that can be used:
In addition
to the article, please include a short bio (2-3 lines) and a contact email
address. All submissions should be sent to april@ispi.org.
Each article will be reviewed by one of ISPIs on-staff HPT experts,
and the author will be contacted if it is accepted for publication. If
you have any further questions, please contact april@ispi.org.
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PerformanceXpress (formerly News & Notes and Quick Read) is an ISPI member benefit designed to build community, stimulate discussion, and keep you informed of the Societys activities and events. This newsletter is published monthly and will be emailed to you at the beginning of each month. If you have any questions or comments, please contact April Davis, ISPIs Senior Director of Publications, at april@ispi.org.
ISPI
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